Edgar Snyder & Associates | Digital / Social Awareness

Our first law:
don’t be boring

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What will just being on digital and social media will get you?

 

Nada.

 

Being there with messaging that demands your audiences’ attention? Now you’re getting somewhere.
 

Case in point: our work for the personal injury attorneys at Edgar Snyder and Associates. We blended insights about our audiences’ needs with the executional strengths of each online medium. (One-size-fits-all is great for truckers' hats. Not digital and social marketing.) 

PERSONAL INJURY

Using the
medium
wisely. 

Users want their snaps dynamic, visual and simple. Not static, like Instagram. Or laced with text, like Facebook. Plus, users get up to 150 snaps per day. So, it’s stand out or die.

AUTO INJURY

Back in
control.

Accident victims feel abused by fate, then injured further by insurance companies and self-serving lawyers. Our body of work highlighted what ESA truly returns to their lives: the power of control.

MOTORCYCLE INJURY

Dangerous
game.

Motorcyclists are at the mercy of larger vehicles. After an accident, they’re at the mercy of others, too. ESA turns the tables so they don’t become injured financially, on top of physically.

EMPLOYMENT LAW

That's our job.

Everyone gripes about their bosses. But sometimes they truly step over the line. People don’t think they have recourse. In a simple, relatable and effective way, we told them they did.

RESULTS

Our work wasn't all that stood out.

The results did, too. We significantly increased the inbound leads to ESA, allowing them to both help the injured and build a very healthy bottom line.

Our effort exceeded Snapchat’s metrics of total unique views, total story completions and completion rates collectively by

43%

And they took action, increasing ESA’s client leads by

22%

over three months.