Edgar Snyder & Associates | Digital / Social Awareness
Our first law:
don’t be boring
What will just being on digital and social media will get you?
Being there with messaging that demands your audiences’ attention? Now you’re getting somewhere.
Case in point: our work for the personal injury attorneys at Edgar Snyder and Associates. We blended insights about our audiences’ needs with the executional strengths of each online medium. (One-size-fits-all is great for truckers' hats. Not digital and social marketing.)
Users want their snaps dynamic, visual and simple. Not static, like Instagram. Or laced with text, like Facebook. Plus, users get up to 150 snaps per day. So, it’s stand out or die.
Accident victims feel abused by fate, then injured further by insurance companies and self-serving lawyers. Our body of work highlighted what ESA truly returns to their lives: the power of control.
Motorcyclists are at the mercy of larger vehicles. After an accident, they’re at the mercy of others, too. ESA turns the tables so they don’t become injured financially, on top of physically.
That's our job.
Everyone gripes about their bosses. But sometimes they truly step over the line. People don’t think they have recourse. In a simple, relatable and effective way, we told them they did.
Our work wasn't all that stood out.
The results did, too. We significantly increased the inbound leads to ESA, allowing them to both help the injured and build a very healthy bottom line.
Our effort exceeded Snapchat’s metrics of total unique views, total story completions and completion rates collectively by
And they took action, increasing ESA’s client leads by
over three months.