Edgar Snyder & Associates | Harrisburg Launch
Listen to the people
More than 300 research respondents in the Harrisburg, PA DMA told us some interesting.
Focus on people, not financial windfalls. Talk about restoring lives, not your case win record. Show the emotional benefits you provide, not how many lawyers you have.
Essentially, don’t do what every other personal injury attorney on the planet does. So, to break into the Harrisburg market, we took their advice and created this launch spot.
The spot generated 45 client inquiries to ESA within the first two months, exceeding their goal by 105%.
Within three months, the spot’s use in streaming tv, digital and paid social took ESA from newcomer to the fourth most recognizable personal injury law firm in the Harrisburg DMA (out of the 13 largest personal injury law firms.)