Turns Out the Northside Had One Thing in Common.
The 18 different neighborhoods that comprise Pittsburgh's Northside have a deep sense of pride - and a long legacy of bickering. It was critical to unite them if the Buhl Foundation's One Northside initiative to improve Northsiders quality of life was to succeed.
And that's just what we did.
How?
By focusing on the elements dear to all residents : improved education, employment opportunities, healthcare, safety, affordable housing and clean parks. Then uniting them under one banner to make a difference in these areas.
That's the Power of ONE.
NEW TAG AND MARK UPDATE
Designed to Unite. Built to Empower.
The tag and mark focused on empowering Northsiders while also giving the One Northside initiative its props.
BRANDGUIDE
Where the Power of ONE begins.
This explained the spirit behind the Power of One before defining the tactical elements that bring it to life.
We showed how every Northsider had the power within them to improve their community.
THE ONE VIDEOS
Educating Students and Supporting the Northside
Partnering with The Warhol Creative and its student creative program, we helped turn storytelling into community impact. The initiative gave young local talent the opportunity to concept and produce original video content celebrating the Northside, while grant funding from One Northside helped bring the work to life. The result was more than a campaign — it was a platform for emerging voices and a creative collaboration rooted in the community itself.
WEBSITE
Built to inform, engage, and empower Northsiders.
And we created a dynamic website that acted at the Power of One's heart where Northsiders could get involved - or receive the help they needed.
