PITTSBURGH PUBLIC THEATER IS
AL!VE
It’s not live.
It’s AL!VE.
Say “live theater” and people picture something predictable—safe, traditional, maybe even a little sleepy. Especially for younger audiences, it doesn’t signal energy. It signals obligation.
But Pittsburgh Public Theater isn’t that.
So we didn’t try to modernize “live theater.”
We replaced it.
Alive Theater reframes the entire experience. Positioning PPT as something immediate, electric, and impossible to ignore. Not something you attend. Something you feel.
Brand Mark
PUBL!C Logo Mark
We gave the mark direction. UP!
Social
Social built for the moment.
Not the scroll.
INTERMISSION
FOR OUTDOOR
NEW WEBSITE LOOK
Alive, online.
Working within the cultural district's existing platform, we reshaped the site to match the new direction...bolder, clearer, and easier to use. Stronger visuals bring the brand to life, while a cleaner structure makes it simple to explore and get to tickets.
VIDEO
30 Second Spot
Annual Report
Not just numbers.
Momentum.
From identity to campaign to digital, every piece was built to shift perception—moving Pittsburgh Public Theater away from expectation and toward something more immediate, more engaging, and ultimately, more alive.