top of page

At the end of every marketing message
is a

Media targets them.

But messaging reaches them.

And right now, it’s doing a miserable job.

Insights are MIA. Instead, commoditized content continues to blunt the effectiveness of otherwise sharply focused media efforts. Predictably, the reaction from its intended targets is far worse than scorn. It’s apathy.

Calaveras knows how to reverse this trend because we never subscribed to it.

So, we believe two things: 

1. a powerful idea that’s empathetic to its audience will change human behavior every time and 

2. the right message customized to the strengths of media is unstoppable.

Yes, that’s what we believe.
But we’re not alone. Because our clients believe it, too.

About our name.

Calaveras are the symbolic skulls focal to the Mexican and Central American "Day of the Dead" tradition. These festivities are a celebration of individual life. We believe every brand has a life, too. And it's our job to make it worth celebrating.


Experienced, yet curious. Highly creative, yet strategic. Collaborative with you - yet demanding of ourselves. That describes the leadership at Calaveras. And why clients turn to us to help lead their efforts in new and better directions.

Dave Kwasnick

Partner / Creative Director

There are two types of creatives: those who like to wear black and those who enjoy doing the work. Dave is the latter. He’s also a seeming contradiction, employing a rational, strategic approach to create singularly exceptional (and effective) work throughout his career. Dave started as a writer before rising to the ranks of associate creative director, strategist, creative director and executive creative director. Calaveras is his second experience owning an agency. Dave has had the privilege of working with many national brands at agencies in Minneapolis, Chicago and Pittsburgh. He’s the recipient of numerous national and local awards, as well as an inductee into the AAF Pittsburgh Advertising Hall of Achievement. An avid birder and lover of history, Dave enjoys annoying his wife and two children with facts about both.

Matthew Axeman

Partner / Creative Director

Matt hungers to create visually stunning, supremely effective work. But don’t let his executions fool you. Matt’s truest talent comes into play long before images take shape on a page. That’s because he excels at divining human insights and developing them into the core concepts that galvanize consumers into action. Matt’s thirst for creative perfection has led him to master a wide array of skills, from 3-D animation to UX design. A lifelong auto enthusiast, you’ll find Matt pushing the limits behind the wheel or under the hood when he’s not working.    

Leadership client experience.

We're in good company.

_exp_logo_01_0002_PPG Paints.jpg
_exp_logo_01_0001_Long Island.jpg
_exp_logo_01_0007_Cub Cadet.jpg

Awards& Recognition

Just a little bit of something shiny.

awards__0010_One SHow.jpg
bottom of page